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HOW CREATING VALUE IMPACT’S ON COMPANIES MARKET SHARE.

VALUE MORE TO YOUR VALUE CHAIN
The impact companies had, at a time of dealing with their stakeholders is now changed, product is not just an object now which help the user to achieve their satisfaction or the equilibrium mentality which they in past about using products. You know have head that:
“ GOOD COMPANIES SELL PRODUCTS
AND
LEGENDARY COMPANIES SELL EMOTIONS ”.
This is the real time strategy which most of the executive use to build a great brand value. Value chain is something which start before production process starts and ends after selling a product. Value chain management was a head ach for most of the CEO’s from last two decades.
. Inbound logistics.
. Manufacturing and Assembling.
. Outbound logistic.
. Marketing, Branding, Selling and pricing ( All the market strategic models )
. Service ( The Strategy which handle’s the customer’s behaviour after the selling the product to stabilize the swinging mood towards the new booming products in the dynamic market ).
By making great management of value chain help community team inside the company to lower the cost of production and to boost the revenue explosion.

CUSTOMER OR MARKET INSIGHT
Knowing a person from inside, like getting the secret formula of Coca-Cola. Market insight is a base on which most of the companies made their market grab strategies. It’s like knowing what really make people “ EXCITED AND PERFERABLE ” about the product. In early years of 21th century, a famous US based company P&G ( Procter & gamble ) conducted a deep dive into the mind of women’s all over the world. What ‘REALLY’ they feel about the “PANTENE” ( hair care product ). P&G use the “ THE NURO-MARKETING ” kind of an marketing research in which marketers use “ ELECTROENCEPHALOGRAPHY” which measure brainwaves by using that particular brand. After using this strategy P&G redesigned product and choose brand based pricing. Through, Market insight companies get to know about the product talks in the people market, what people think, what they require or what change they accept for the brand, the changing preferences and taste. Walmart use the line for inside worker to say them for better marketing and selling “ MAKE THEM REALIZE THAT THEY ARE SMARTER THAN YOU, THEY NOT ONLY JUST BUY BUT, THEY WILL MAKE YOU PERMANENT A FRIEND ”.

CORE COMPETENCIES
Companies today outsource less-critical resources if they can obtain better quality or lower cost. The key is to own and nurture the resources and competence that make up the essence of the business. The core competence is like a our face different from other 7 billion people living in this blue planet.
. it should be different from competitors.
. it should revenue generating.
. it should had application over different markets too.
Like apple’s iPhone shape and design, McD taste and Walmart “ low price strategy” even change.
These all help you get your profitable market.

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